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Direct Mail and Why It Is Better For Your Business
Over the years, businesses have spent a huge amount of money on internet marketing methods such as emails. Usually, they have forgone the use of the traditional marketing strategies. Unfortunately, emails have not been able to make the desired impact on the business processes. On the other hand, traditional methods are still quite good at making a strong statement and bring in new customers and more sales.
One of the most useful of the traditional marketing methods is the direct mail marketing strategy.
Why Is Direct Mail Still Useful?
Marketers are, in increasing numbers, realizing that mailing good printed materials are excellent at locating new potential customers. This is due to the fact that they can get access to complete lists of customers interested in their business.
Direct Mail Lists Can Be Highly Specific
However, they can receive direct mail. You can get the list of subscribers from the magazine along with the list of specifications that you may need when sending your mails. This can include the job function of the customers, the industry they work in and so on. You can curate these lists and create highly targeted lists to send your marketing mails.
Direct Mail Generates More Leads
These factors mean that a substantial portion of your emails will not get delivered to your targeted audience. Additionally, you will never get an idea about how many emails are getting delivered. There is no way to track the delivered emails. Emails that are intercepted by spam filters still get shown as being delivered in your transmission reports. In other words, the recipient servers will not send you a notification telling you that the message was not delivered due to the interception by the spam filters.
Direct mails do get delivered however. Of course, even here, you may find that some of those mails are not sent due to various reasons. At the same time, there is no spam filter in the world of direct mail. Your customers will receive a copy of your marketing message through the mail. If the mail is not delivered, you will always get notified by the postal agency.
The direct mail examples show that you can generate a higher amount of leads than email marketing tactics.
Direct Mail Utilizes Graphics Better
You will be unable to make a similar statement by using emails as your marketing method. Complicated information can rarely be presented as engagingly as on a direct mail piece. Complex graphics cannot be used in emails especially due to the download times associated with it. Longer download times can be frustrating for the recipient. Moreover the very nature of emails makes it unsuitable for sending graphics. With a printed material, your customers can their time to view and appreciate the pictures.
Direct Mail Is More Often Read
In emails, you need to impress the customer with a few words in the subject line if you want your emails read. That is quite a challenging and difficult thing to accomplish. With traditional mailing pieces, you can impress with the entire postcard. In fact you can even opt for a larger sized postcard to improve the impact made on your customers. You will have the luxury of more space to convey your marketing message in a suitable manner. Such a thing is not possible with an email.
A Variety of Options Are Available In Direct Mail
Door Hanger: Make the Most of it
Making successful door hangers will bring new business to your company. For doing so, you have to consider some of the important points which you must accomplish. A door hanger which is boring and dull will never get any attention. If you have plenty of information crammed into one space, customers will become frustrated. There are some of the great ways to avoid errors while designing and printing door hangers. Following are some simple steps to end up with successful and beautiful door hangers which will do your job for your business.
Include Pertinent Information
Customized Door Hangers
Design Tips for Door Hangers
There are several interesting ways that your door hangers can help for increasing sales. The better you can design your door hanger; it can attract your t6arget audience as well as the new customers. Make appealing door hangers which will stand out in the business market.
Direct Mailing List: How to Increase Response Rates with Telemarketing?
Telemarketing is the most common form of direct marketing where the marketers contact customers by phone. Whether you mail directly to your customers at office or at home, telemarketing will increase your return on investment. There are several advantages for allocating the marketing dollars into telemarketing after direct mailing list campaign. The majority of direct mailing lists have telemarketing telephone numbers.
The direct marketing mailing list has a database which has the phone number available for telemarketing. The benefit of business file is that you can have business records. This will give the advantage to call and follow up on every prospect which has received your mail piece. Combining the business phone numbers with the contact name will make your campaign successful.
Telemarketing Drive More Sales
Telemarketing puts pressure on the potential customers to respond to your product. Direct mail is a sell, where the telemarketing is more in your face. Telemarketing can also offer as the follow up in order to push a prospect. When they are interested in your mail piece, you can set it aside for the later date. A quick telemarketing will not only call to remind these but can encourage them to act faster to your product.
The combination of telemarketing and direct mail will bring good results for increasing the rate of return. There are several ways for incorporating telemarketing to your next campaign. The telemarketing call centers are the fastest way for making calls and increase response rates. You can also take help of voice broadcasting, though these are less personal. It can help to have your sales staff make the calls. The choice which is selected can bring a beneficial increase in marketing efforts.
Tips for Direct Mailing List Tips for Business Owners
First, usually you rent, not buy the mailing lists. They mainly remain within the ownership of the mailing list company and are not for sale. There are several business owners who rent lists, which is a mistake. Most of the lists change in 30 days. Some of the lists, like mailing lists of prisons, public libraries, hospital gift shops, high schools, elementary schools, colleges, daily newspapers, radio and TV stations which will have very few changes. Bookstore lists, specialty lists, organization lists, MLM lists and the business mailing lists have high rates of return. In order to avoid high returns, you can rent the selected lists before making your mailing.
You have to be careful while renting your mailing list which goes to the individuals, seniors’ mailing lists, consumer mailing lists, homeowners’ mailing lists, residential mailing lists. With 15% of population moving every year, you can get great returns.
How to Manage Direct Mailing Lists?
Mailing lists can be ordered in three formats, peel and stick labels or Cheshire or on the floppy disk. You can also order the peel and stick labels if you can affix the mailing piece by hand. When you know how to import your lists, you can take these in your CD. Mailing houses require Cheshire format instead of the peel and stick labels before the invention of CD ROM. They have the machines that print Cheshire sheets into the labels and glue these to the envelopes. While ordering lists for your CD you have to specify the format that you want to use for your conversion. Mailing lists can be a one-time use only when they are on a CD. Some of the mailing list companies offer lists of instant downloads.
Cost of Direct Mails
Whenever you contact to rent the mailing list, there are some mailing list companies which can require sample of the mailing piece. The company can determine if you are mailing the competitive piece. The mailing list can be protected by the copyright and the trade secret law. Any violation of the list can be upheld by the courts. When the list rental contract has been broken, the owner has the legal recourse for suing compensatory damages. The damages can amount to three times the value of the mailing list.
All of the list owners have several reasons to protect their data. There are several lists which are available for rentals in United States. When everything fails, you can take the help of a mailing list broker. Brokers collect their fees from the mailing list company. Thus, you can reap rewards from sending press releases, fliers, press kits, review copies of books through direct mailing lists.
An Envelope: A True Messaging Medium
For years passed and may be years to come envelopes have and will prove to be a true communicating medium. It is widely used not only for passing on personal messages, but also for passing on official information all over the globe. Digital mode of passing on message or communicating is a very recent discovery, but, years before this had been discovered the only postal method to pass on information from one person to the other has been envelopes.
Envelopes are available in different sizes, small, medium or big. Like how envelopes can be found in different sizes, it can be customized even according to its usage. Such as, corporate envelope, a direct mail envelope, billing envelope have always been used by corporate companies as a medium for marketing promotions. And, a good creative envelope format has most of the times proved successful.
When one decides to put forward a direct-mail envelope one has to keep in mind that they are competing with a handful of different companies in order to gain their customers attention. So, choosing an option to send a simple white envelope will make one stand nowhere in comparison to your competitors who may choose a more customized and attractive envelope. One of the simple ways to make your envelopes look attractive is by choosing different colors.
The first target for any company who wants to communicate with its client with an envelope is to get it opened. Envelopes carrying a one-liner or a teaser most often tend to get the customer more tempted and curious to open the envelope. These teasers basically try to play a psychobiological game in the minds of its readers. It’s just the first step to get the customer open the envelope.
Official envelopes like school envelopes, office envelope, hospital envelopes tend to carry logos and one-liners which actually do brand hammering in the minds of its customer on behalf of the company. These basically boost to build trust and credibility.
Correspondence like verification, receipts, bills and invoices require envelopes. Hence, trying to have distinctive envelopes for each and every correspondence will make it look more professional and convincing in the eyes of your receivers. This extra creativity will only bring about added credibility to the company.
In the earlier days when one thought of customizing there envelopes, one had to maintain a high budget to do so. But, now-a-days thanks to the new high-tech printing machines those are capable of taking up huge amount of workload and are available at a minimum rate.
It is quite clearly noticed that every organization have got its own style of envelopes bearing its personal seal or a logo and with its own tag line. This is done in order to create a mark among all the other envelopes sent by different companies to the same client. And the icing on the cake is when there is a bit of creativity and innovation is also added to the envelope to make it look more attractive.
There a number gift shops that we visit throughout the year in order to buy gifts for different occasion, whether, Holi, Diwali, Christmas, etc. And there are times, when these gift shops needs to alert their existing cliental base, regarding the unique offers and discount they are giving for the various occasions. It is then, when they can use attractive envelope to forward their messages to these clients.
Other than business purposes envelopes tend to be used for even unofficial purposes too. One can use envelopes for a wedding ceremony. As wedding ceremonies are joyful moments, it is necessary that the invitation sent to your invitees is also packaged in joyful and attractive envelopes. It may consist of a classy picture in the front along with a space to write the invitees name and address. It may so happen that the venue that you have chosen is unfamiliar to most of your invitees; in that case having a detailed map to the venue at the back of the envelope will be a good idea.
Envelopes are Used for Special Occasions
Birthday parties are also special occasions where one wishes to invite their near and dear ones. But, inviting them with a simple styled envelope basically does not make the mood for a happy occasion. That is why it is always advised that one should always make an attractive looking envelope, which will not only build the mood but, also prepare them mentally for the occasion.
Often we tend to compromise with the quality of paper that is used for envelope making. By doing so we often tend to forget that it may get torn quite easily, thereby ruining the whole idea of conveying your message. Therefore, one must always keep in mind the fact that whether an official letter or an invitation always uses a good quality paper for the envelope.
Envelope printing has become a lot easier than what it was ten years earlier. The only reason being the advancement of technologies which have helped to build high-tech printers. Presently, there are a lot of online companies who have taken up printing as a professional carrier.
Today, it’s easier to find companies over the internet who can prepare your envelope in matter of minutes and that too at a very marginal rate. By asking an online printing company to prepare it also cuts down the cost of your business. The other benefit that one can have by ordering envelopes online is that it will be delivered at your door steps, thereby saving a lot of your precious time.
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